Paddington Digital Treasure Hunt for The Royal Mint
The Royal Mint - Paddington Digital Treasure Hunt

Client
The Royal Mint
Department
Marketing
The Royal Mint, renowned for its centuries-old heritage, is a leading global organisation responsible for producing the UK’s coinage. As part of their marketing strategy, they sought to create an innovative and engaging digital campaign to promote the launch of their Paddington Bear coin range.
The Royal Mint - Paddington Digital Treasure Hunt start page
Will and James brought exceptional creativity and technical expertise to our project celebrating the launch of a coin to celebrate Paddington's anniversary.

The project was a resounding success, with thousands of users enthusiastically participating in the challenge. I can only thank the Opencentric team for their dedication, attention to detail, and ability to deliver under pressure.
Andy Thomas
Senior Website Manager
Project brief
The Royal Mint tasked us with developing an interactive online treasure hunt application to captivate their audience and generate excitement around the Paddington Bear coin launch.

This required seamless integration of high-security protocols, cutting-edge technology, and user-centered design. The visual design for the application was provided by The Royal Mint’s internal design team, ensuring brand consistency and alignment with their creative vision.
Key objectives
User-Centered Design
Brand Integration
Interactive Map Integration
Agile Collaboration
Paddington Digital Treasure Hunt
Approach
The project underwent multiple prototypes and proofs-of-concept, guided by comprehensive site analytics and iterative user research.

Working in close collaboration with The Royal Mint’s in-house design team, we employed an agile approach to develop, test, and launch the digital treasure hunt within a tight six-week deadline.

Technologies

Leveraging Google Maps and Street View APIs, the application allowed users to navigate and explore virtual environments tied to the Paddington Bear story.

Drupal
PHP

Solution

Challenges and Solutions
Drupal content migration
Security
Implementing robust physical and digital security protocols ensured that sensitive data and proprietary assets were protected throughout development and deployment.
User-centric design
User-Centered Design
Engaging with stakeholder groups and analyzing site analytics allowed us to align the application with user expectations, ensuring a fun and intuitive experience.
Brand-led design
Brand Integration
The application’s design and functionality were crafted in collaboration with The Royal Mint’s internal design team, creating a cohesive and memorable user experience.
Competition start
Competition entry
Competition entry mobile

Results

The final product exceeded The Royal Mint’s expectations, delivering:

High User Engagement: The treasure hunt captivated users, driving significant traffic and sustained interaction with the application.

Enhanced Brand Awareness: The innovative campaign successfully spotlighted the Paddington Bear coin range, amplifying its visibility.

Stakeholder Endorsement: The application received full endorsement from the Paddington Bear brand holder, further solidifying its success.

The Royal Mint’s online treasure hunt application demonstrates how combining creativity, technology, and user insights can create a memorable and impactful digital campaign. This project highlights our ability to deliver innovative, secure, and user-focused solutions that align with client objectives and exceed expectations.

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